Issue Sample · Every Monday, 07:00 UK time
The zero budget launch stack
Five free tools and three moves to get a product in front of buyers this week, without spending a pound.
01 Tools
The stack
Free. Shows which searches already find you and which pages Google cannot index. Set it up on day one, not day ninety.
Free forms with logic and payments. Good enough for a waitlist, an intake form or a paid pre-order page.
Product analytics, session replay and feature flags with a free tier. One script, and you can see where people drop off.
Open source scheduling. Put a booking link on every page so a curious visitor can become a call.
Email and newsletters with a free plan. Double opt-in lists from the start keep you compliant in the UK.
02 Moves
Three things to do this week
Sell before you build the second feature
Write the one sentence promise, put a price next to it, and ask ten people in your market to pay or tell you why not.
Turn every answer into a page
Each question a customer asks is a search someone else is typing. Answer it in public on your own site.
Use one magnet, not ten offers
Pick one free thing that solves a small real problem and ask for an email in return. Everything else follows from that list.
03 Pro deep dive
Pro: the full teardown
Locked for Pro
Pro issues carry a step by step teardown with prompts, templates and every source linked. Free readers see the summary.